Win back lapsed clients with a gentle sequence
Reactivation works when timing and tone align. TextSavy uses service history and visit cadence to craft tailored re-engagement campaigns.
The Fix Checklist
A repeatable workflow to solve this permanently.
Define lapsed windows by service and visit cadence.
Segment by spend tier and preferred team member.
Use a two-message sequence spaced 7-10 days apart.
Review reactivation performance monthly.
Templates
Ready-to-send
messaging.
Hi {{first_name}}, it has been a bit since your last {{service}}. Want to reserve a time this month?
We saved a {{service}} slot with {{stylist}} on {{date}}. Reply YES to confirm.
Quick follow-up, {{first_name}} — if you want a {{service}} refresh, reply BOOK and we will sort details.
Frequently Asked Questions
When should reactivation begin?
Start after the expected revisit window for each service, usually 6-12 weeks.
How many messages are ideal?
Two thoughtfully spaced touches outperform longer sequences for most salons.